Better branding, website, and digital platform design are all important aspects of cryptocurrency marketing. New and established crypto coins must stand out as the number of coins and ICOs on the market grows. To meet global standards, the most successful businesses in the industry will improve their design and marketing methods.
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Why crypto marketing?
A lot of new businesses that deal in cryptocurrency are opening up all over the world because the cryptocurrency market has grown a lot.
If you want to start your own coin or a blockchain-based product then you should make sure people can find it and know about it. You need to have a digital marketing strategy to help your business stand out.
Many people mistakenly believe that initial coin offerings (ICOs) and cryptocurrencies are the same things. But they are not.
If you want to advertise your brand properly, you must first identify your marketing objective. Are you promoting your initial coin offering (ICO)? Or are you promoting your entire cryptocurrency brand?
Here are ten marketing strategies for cryptocurrency that actually works
New ICOs are coming out every day, but it’s also easy to lose money in crypto. If you’re running a startup or are looking for ways to better promote your business, you’ll need to set your eyes on the horizon and navigate the choppy seas of crypto marketing.
1. Have a proper working website in a place
Having a website will undoubtedly boost your consumers’ trust in you. It gives those who want to work with you a high level of trustworthiness.
It also demonstrates your degree of commitment and the amount of time you can invest in constructing a specific item.
Having a proper website in place can help you streamline your crypto marketing.
2. Collect emails on your website for email marketing
Email lists are significant because, in comparison to social media, email marketing is the most effective way to communicate with clients. Emails, rather than tweets, are 6x more likely to generate higher click-through rates.
In addition, email is 40 times more effective than Facebook or Twitter at attracting new clients.
Emails can help you in ICO as well as while doing other marketing stunts like Airdrops.
3. Make use of LinkedIn
If you want to connect with professionals from various industries, domains, and backgrounds, it’s time to join LinkedIn, where you’ll find plenty of opportunities to learn about like-minded people.
Sales Navigator is a LinkedIn premium product that assists businesses in producing leads by allowing you to effortlessly locate and engage with your target audience in just a few clicks.
There are a number of LinkedIn groups dedicated to blockchain and cryptocurrency that can help you advertise your cryptocurrency.
4. Trying out the Bounty Campaigns for crypto marketing
Bounty campaigns are a type of marketing strategy in which potential contributors execute promotional actions on behalf of a project in exchange for a percentage of the tokens. The following are some of the advantages of this sort of marketing: Advertising for the Crypto coin at a low cost.
Bounty campaigns aren’t necessary for all initiatives, but they can be extremely advantageous on numerous levels. While it is most commonly employed as a cryptocurrency marketing approach, it can be so much more.
5. Airdrops works best for crypto marketing
According to Investopedia, In the cryptocurrency world, an airdrop is a marketing campaign in which money or tokens are sent to wallet addresses in order to raise awareness of a new virtual currency.
Minor amounts of the new virtual currency are delivered for free or in exchange for a small service, such as retweeting a post issued by the company creating the currency, to the wallets of active members of the blockchain community.
In the cryptocurrency sector, airdrops are still quite popular and effective. Sending free coins or tokens to people’s wallet addresses can help you advertise your new currency if you’re fresh to the market.
6. Press release
Writing a press release is simple, but writing a good cryptocurrency press release requires more effort.
Adapting a common press release template to match your company’s needs may appear to be a good idea. However, in order for a crypto press release to be effective, you must first determine which aspects of your news are the most important.
Potential customers are looking for specific details. Give them this information right now so they don’t have to look for it.
7. Social media marketing is still best choice for crypto marketing
All social media networks are open to the public, allowing businesses to monitor the activity of their customers or potential purchasers.
This allows crypto businesses to have a better understanding of their target demographic, including their likes, dislikes, and interests, in order to develop a better marketing strategy to attract them.
8. Influencer Marketing
Crypto influencers can influence the value of a cryptocurrency by their recommendations. According to a study, nearly 90% of customers would rather make a purchase based on a trusted influencer’s advice than a media advertisement.
Influencers in this arena exist solely to provide organic engagement, growth, and opportunity. This increases community interest in your business and raises your overall profile in the industry.
9. Search engine optimization (SEO)
Not only is SEO a low-cost, evergreen method of attracting new consumers and increasing brand awareness, but following a few fundamental methods from the start can have a significant influence on your bottom line.
It’s hard to discuss a business’s digital marketing activities without mentioning SEO.
To be effective with SEO, you must first identify and maintain track of the keywords that are relevant to your project. It’s also critical to keep your website mobile-friendly and to update your blog entries and information on a regular basis.
Setting up a Telegram profile for your crypto project will help you reach a larger audience. Telegram has recently garnered a lot of traction in the crypto community, and for good reason.
However, just because everyone else is using Telegram doesn’t mean you should as well. Rather, we prefer Telegram since it has real-world applications for a crypto company.
To begin with, Telegram, unlike other social media platforms, permits crypto ads. Traders can also benefit from the platform’s end-to-end encryption, which ensures their anonymity.
To wrap up
Crypto marketing is a process of creating visibility for existing and upcoming crypto projects. It is important to build up awareness of the crypto products and raise trust in them, so people are more likely to buy into the idea of buying crypto or even contributing to early adopters that are essential to every project. There are a lot of ways you could go about marketing crypto: social media advertising, PPC ads, SEO, and some new ad stunts like Airdrops.
Strong crypto marketing will help the team promote their brand, product, or service in an organic, scalable, and cost-effective way.
We at Blockwiz help unlock rapid growth for the world’s most iconic Cryptocurrency brands and fast-growing VC-backed startups. we assist crypto enterprises with organic SEO visitation, social engagement, influencer marketing, and telegram communities.