The secret of getting low CPC & High conversions in Google ads
The secret is having a good Google ads Quality score! Yes that's right. Lets see how to have one.
A Quality score of 8 out of 10 will give you a good discount on CPC of 38% and a better chance of conversions because your ad will be shown at the top
To have a good quality score lets first understand how it is measured
It is dependent on
– Click-Through-Rate(CTR)– Keyword relevancy– Landing page quality and relevancy– Ad copy relevancy– The past performance quality of your Google Ads campaigns.
How do you improve the Google ads quality score?
Although Google has not provided a clear indication, we can make the best guess based on our prior experience running Google ads
– Proper Keyword research: Make sure your keywords are highly relevant– Group keywords in proper Ad groupscontinue...
You can improve Quality score by,
– Write appealing and highly relevant ad copies.– Make the landing page content relevant to the ad copies and keywords.– Optimize the negative keywords list.