How To Advertise on Google: Introduction to Google Ads

In this introductory article on Google Ads, we are going to see what are Google Ads, how you can advertise on Google, different types of Google Ads. I am also going to discuss how Google Ads can help you reach the right audience.

It doesn’t matter if you are a small business, a solo entrepreneur, or an enterprise, google has an advertising solution for all of us.

This platform allows you to connect with your potential clients when they are searching for the services you provide. Google Ads puts you in a right place and at right time.

Your ad is displayed on the search engine result page at the top of the page when someone is searching for a specific product or service that you provide.

So without any further ado let’s start.

Table Of Contents

  • What is Google Ads
  • Reasons to use Google Ads
  • Different Google Ads types
  • Optimize your Campaigns
  • Hire a Google Ad Expert
  • Conclusion

1. What is Google Ads

Google Ads Example

As you can see in the above image. When I did a google search for a keyword “GST Software” I got these results on the search engine result page (SERP). As you can see these results are the paid ads.

Google ads are a digital or online advertising platform by google for any size of business. You can show your ads on the Google search engine result page and on all google ads platforms.

It helps you reach the right audience at the moment they are searching for what you offer. Isn’t it awesome? Yes, it is. Targeting the right audience at the right time can increase your possibility of a sale.

You can organically rank for your target keyword with the help of Search Engine Optimization but it takes little time. Paid Google Ads is a quick way to rank for your target keywords.

2. Reasons to Use Google Ads

One prominent reason to choose it is – You reach the right audience at right time. Some other reasons are as below

  1. 1. Promote your brand in a very limited budget in front of people that matter.
  2. 2. Build Awareness of your product or services.
  3. 3. Ask people to explore your product or service. For instance a free trial.
  4. 4. Get more people on your website in a very short period of time.
  5. 5. More people on your website means more leads for your business.
  6. 6. You can drive sales by making the potential customer take the action on your website.
  7. 7. So many Google Ads optimization options make targeting the audience easy.

As Google says, it’s Ads platform inbuilt on the three principles Relevancy, Control, and Result.


As I told earlier. With google ads, you can reach the right people at right time. It is highly relevant. Your ads can appear on google search, youtube, and other google ads networks with a lot of customization options that help you get in front of the more relevant customers.


You can decide how much budget you can spend. You are in total control. You can start, pause, or abort the campaign any time you want. You can decide the daily, monthly budget. They are many ways to optimize your campaign to get the right result.


The good news is you will be charged only when someone interacts with your ads like clicks to your website or call on your business number. Google ads are highly measurable that helps you spend your money only on results.

3. Different Types Of Google Ads

As I listed above “Reasons to choose the google ads” You might get an idea of what you can achieve using google ads. You can connect with the people who are finding answers on google search, watching the YouTube video, searching the apps on play store, and many more.

It is easy with google ads to find your target audience.

Advertising on google starts with your business goal. What you want to achieve out of the campaign.

There are five types of google ad campaigns or ad types you can use to reach ours to people searching for the service you provide. Each ad type below tells where your campaign will run or displayed.

1. Google Search Ads

Google Search Ads Example

Search ads appear on the google search engine result page (SERP). The top three results are reserved for ads. Some ads also appear on the right hand side. Also some at the bottom of the SERP page.

2. Google Display Ads

Google Display Ads Example

Google claims that the display ads can appear on two million sites and apps on the internet depending on the match between your service and the content of the website. With display ads, you are reaching the audience with a specific interest across the web.

3. YouTube Videos

YouTube Ads Example

Your ad can also be displayed on the youtube videos. The ad you see at the beginning of the video and on the right-hand corner of the page. You only pay when people watch your complete ad. It is a good channel to tell your business story and engage with a specific audience.

4. Google Ads in Android Apps

Google Ads in android Apps

You can advertise in app.

5. Shopping

Google Shopping Ads Example

Whenever you search for any product on google you get the first result as a list of sites offering that same product with price and other details. You can display your product this way as well. It can help you boost traffic to your online store.

4. Optimize Your Campaign

Google provides plenty of campaign customization features so that you can reach to specific people that matter to your business. Let’s discuss a few of there here.

Optimization is an important part. It not only helps you perform your ad better but it also helps you spend less and improve your ad quality score.

1. Device Targeting

You can decide which device you want your ad to appear on like Mobile, Tablet, and Desktop or all.

2. Location and Language Targeting

You can set the location where you want your ad to be shown. It helps you target the people in a specific region, country, or city.

3. Bidding and Budget Setting

You can decide your bid and can also put the limit on ad spendings like daily limit, monthly limit, etc.

4. Ads Extensions Settings

Include more information with your ad such as phone number, location, prices, etc. Extensions give more information to the user and it also triggers them to click on your ad.

If you want to know how to optimize and google campaign then here is my complete guide on Google ads optimization for more conversions. Please do check it out.

5. Hire a Google Ad Expert

Search Engine Marketing experts or also called as PPC experts are the people skilled with Google Ads Campaigns.

It is true that a paid campaign can go wrong or could not bring enough conversions because of a lack of expertise while executing the ad campaigns.

It is advised to hire an professional search marketer.


Google Ads are a great marketing channel to bring in more leads. It can help you put yourself in front of people who are searching for a product or service similar to yours.

Relevancy, Control, and Result make Google Ads the most popular choice of online advertisement.

If you are looking for a Google Ads expert or a PPC expert then look no further. I have hands-on experience of successfully executing the Ad campaigns. I can do the campaign ideation, campaign structure, campaign execution, and optimization for you.

Connect with me here.

Read more of my Search Engine Marketing (SEM).

Thank you for reading this article let me know your thought in the comments below. If you like what you read please share this within your network.

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